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About Us

Our Mission

We are adding an encouraging hub within furniture design learning, entrepreneurship and retail. We aim to coach new designers who largely do not have easy access to the industry. We also want to widen the scope of contemporary design to embrace more cultures from around the world.

The ‘Heart’ Concept

The heart represents the supportive hub of community, openness and passion.

There are no lines.

No outline or limits.

Does a community carry edges?

Does it tiptoe on a line scared to fall off?

We blur the edges between

the complete and incomplete.

Always learning, growing and exchanging.

Samantha Palmer

What We Do

The site is a retail marketplace that supports and champions new designers. We have discussion forums for the homeware design community with supportive and experienced industry professionals. The informative resources pages have useful tips, tricks, advice and news.


Hello, I’m Samantha Palmer a furniture designer, trainer and poet. I have been working in the furniture production industry for several years where I have worked as a Technical Designer for the fabrication of furniture. I have worked with many household brands which includes Harrods, Michael Kors, Alexander McQueen, Asics, and WeWork. I completed my degree at Nottingham Trent University and I interned at Sawaya & Moroni during my placement year. I qualified as a trainer in 2019.